Data Analyst @ Avira

Tettnang; Aug 2016 - Feb 2021

My daily work included a wide range of tasks, mostly consisting of the handling of data related topics for legacy products on Windows, macOS and mobile OSes as well as for a completely new macOS product. Additionally, I performed administrative tasks related to the tracking platform Mixpanel and other topics such as internal education, cross-unit alignments and heavy involvement in the coordination and support of student projects.

The handling of data related topics was focused on the following tasks

definition and reporting of KPIs
error monitoring
release monitoring
topic deep dive analyses
monitoring of user / product reactions to changes in the market and environments (e.g. Redstone 5 release)
data verification against other internal products
data quality checks during implementation and live across tracking platforms
dashboard creation and implementation of automatic reports

Specific to the legacy products

feedback analysis
implementation new standards (feedback and data collection)

Specific to the new macOS product

definition of a cross-tracking-platform data design, compatible with company wide standards
enabling company focus on experimentation (e.g. A/B-testing)

The responsibilities in the area of Mixpanel administration consisted of

complete restructuring and reworking of the tracking as a reaction to GDPR
regular sync meetings with Mixpanel to streamline and advance the partnership
project, user and usage administration

Aside from the already mentioned, I also took on responsibilities in various other areas including

organisation of external, internal and self-executed trainings (mainly on Mixpanel)
supervision of a student project to create a proof of concept on natural language processing with AWS within the existing feedback processing pipeline
cross-unit data & insights sharing and alignment on processes

To achieve all of this I developed a strong grip on tools like Mixpanel, Tableau, data lake (AWS Athena), Survey Monkey, Jupyter, Python, Google Analytics and Atlassian. This was enhanced by my understanding of topics such as GDPR, MVP and personas, experimentation, user lifetime journey, AAARRR metrics and usability & UX Design.